In 2017 there were a record number of U.S. Passports issued. More than 21 million, in fact! Whether you are a print shop, a pack and ship service provider, or a retail store, you can increase your foot traffic and your profit margins by adding passport photography services to your business. It’s easier than you might think!
Have a designated space.
You don’t need a ton of room to take a passport photo, which is a huge benefit, but you will need space that’s big enough for a pull down background screen and a small tabletop area for your console and printer.
Find the system that’s right for you.
Depending on your needs, there are several ways to customize your Passport Photo System from Pakor. If you are planning to print a few passport photos each week, you don’t need to spend more money to invest in a high speed printer, but you may want to consider it if your plans are to take several passport photos each day. A more robust printer is super-fast and the media is less expensive, so in the long run, it’s worth your while.
Make sure you can take GUARANTEED PHOTOS.
The most important part of starting your passport photo business is making sure that the photos you take don’t get rejected by the U.S. State Department. In 2017 nearly a quarter million passport photos were not accepted, causing unanticipated delays for applicants. The passport photo systems offered by Pakor use Photomatic software that allows you to offer both U.S. and International ID and passport photos that you can guarantee.
Purchase all of the extra things you’ll need to succeed.
Even if you have the PakorID System with Photomatic software, there are still other things you’ll need in order to produce high-quality passport photos. Most importantly, you’ll need to make sure that you have a white backdrop for passport photos. If you didn’t purchase the complete passport system from Pakor, you’ll need a good passport camera, an SD card, and a SD to USB adapter. You may want to also purchase a tripod, rechargeable batteries for your camera, a passport photo cutter, and passport photo print folders.
Let everyone know that instant passport photo services are available on site.
Whether you launch a full advertising campaign, or designate a small corner of your existing ads or newsletter to help spread the word, you will want to make sure that every one of your existing customers knows about your new service. A sign in your store and sample images at your checkout counter will go a long way!
Don’t forget to promote your services online.
Make sure that you update your website to show that you offer passport photo services, and if you use social media to promote your business, designate a few days a month to feature passport photo services in your posts. Google My Business is a free service you can use to promote your passport photo business – make sure to add the business category “Passport Photo Processor” to your business profile. You might also invest in some online advertising to promote your new service to be sure to spread the word.
Promote the fact that your photos are GUARANTEED to be accepted.
How can you guarantee that your passport photos won’t be rejected by the U.S. State Department? The Passport Photo Systems sold by Pakor use Photomatic software that does all the work for you. The biometric software automatically processes the image to turn it into a perfectly aligned and cropped passport photo for any country. Then, it will run a full ICAO compliance and quality check. The results are shown on the screen in just a few seconds. Your customers can rest assured that their passport application or renewal - even if it's for an international passport - will be processed without the unnecessary delay of a rejected photo.
Pakor has been the leading supplier in passport equipment and passport supplies for over 25 years. With our expert knowledge, we have been able to support thousands of individual locations and help them create the perfect passport photos for their customers. Call our experts today at 800-249-3165 to see how easy it is for you to add passport photo services and passport photo supplies to your existing business.